The number of visitors to Mount Emei's Scenic Area surged in 2015, and is now close to an all-time high. As of the beginning of November, 3 million travelers have reportedly visited the area, an increase of 8.7 percent on last year.
In late 2014, a high speed railway line opened between Chengdu and Leshan, which made it much more convenient for travelers to visit Mount Emei. "A slow life at Emei in the era of high-speed rail" is the new slogan promoting the area.
Mount Emei's Scenic Area has developed its domestic and overseas markets, promoting its cultural tourism, ecotourism, and tourism of the martial arts, in hopes of gaining more recognition abroad.
Mount Emei's Scenic Area also began operating its Internet Plus project this year, offering online information and services to travelers via Wechat and Weibo platforms.
Word-of-mouth marketing helps Mount Emei's Scenic Area pay more attention to its services. The customer-oriented project of "Satisfaction at Emei" has strengthened the supervision and quality of services so that more and more people can have positive experiences in this wonderful destination.