On January 10, the 17th Southern China Snow and Ice Festival kicks off in Xiling Snow Mountain of Chengdu, Sichuan. The festival makes a difference from previous ones by emphasizing the theme of ．Tourism plus Life: Pets Snowfield Festival・, connecting closely with daily lives. At the pets festival, more than 300 dogs enjoy their time on the snowfield.
Some Samoyed dogs, Alaskan Malamute dogs and Siberian husky dogs have compete on talents. Representatives at the Xiling Snow Mountain say that the event calls for tourists to travel with their dogs, promoting harmonious connections between people and animals.
At the pets festival, a campaign called ．Love for Stray Dogs・ was launched to call for protection on animals.
The Xiling Snow Mountain welcomes tourists to travel with their pets and experience the life in travel. In the future, events will be held following the themes of Tourism plus Sports, Tourism plus Culture and Innovative Industry, Tourism plus Folk Culture.
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