Beijing Workers' Stadium, built in 1958, is one of China's first ten major buildings. Over the years, it has hosted thousands of sports and cultural events, becoming a key center for entertainment and sports activities in Beijing. The stadium enjoys high international recognition and stand as an important witness to the development of China's sports culture. In 2023, the Workers' Stadium underwent protective reconstruction, transforming into a new vitality hub for the city. This redevelopment aligns with the new demands of Beijing's cultural and sports industries, providing fresh momentum for integrating sports, culture, commerce, and consumption in Beijing's core areas.

In the process of reconstructing the Workers' Stadium, the introduction of digital technology became a key highlight. By integrating online and offline services, the project aimed to create a globally leading smart complex for "culture, sports, tourism, and commerce. "

Utilizing big data, smart culture and tourism, smart sports, and smart commerce as platforms, the project established an innovative operational model. This approach is widely recognized as a bold attempt at the forefront of cultural and technological integration in the stadium's reconstruction.

The Gongtiverse is dedicated to creating the world's first mega sports, commerce, and culture complex. It integrates top sports IP into a Metaverse-as-a-Service (MaaS) platform and aims to become a globally leading smart scene service platform in the metaverse.

The project is the world's first new type of B2C mixed reality Internet 3.0 social platform developed and constructed based on a large-scale sports, culture, and commercial entity. It employs a globally pioneering integrated architecture of cloud-network-computation- industry, creating the world's first integrated network industry metaverse application based on the super 5G network deployment of Beijing Workers' Stadium. This project has established multiple new metaverse business scenarios, including "GongtiMetaverse Live Streaming," "GongtiMetaverse  Super  Cultural Tourism," "GongtiMetaverse Digital Football," and "Gongtiverse King of the Ball Competition."

It seamlessly connects all screens, including TV, mobile phones, and XR headsets, launching various metaverse products that offer immersive viewing, experiences, and interactions. The project has achieved multiple key technological breakthroughs based on domestically developed machine learning frameworks, models, self- developed algorithms, private engines, and intelligent hardware devices. These advancements help the new Workers' Stadium continue to lead consumer trends in culture, sports, and technology. Additionally, it provides a template for the digital upgrade of global sports cultural venues and urban renewal.

Expert Review

Beijing Workers' Stadium is one of the first ten major buildings of the new China and an important center for entertainment and sports activities in Beijing. This case adopts the world's first integrated cloud-network- computation-industry deployment architecture, relying on a super 5G network deployment. It has launched the world's first integrated metaverse application, expanding beyond the conventional single-perspective, single-mode offline viewing experience. It meets the new needs of football fans for multi-perspective, multi- modal, online and offline full-field interaction during matches.