"East of the Forbidden City" is a cultural, commercial, and tourism integration brand in Dongcheng District, Beijing. To support the brand's development and growth, creating new consumption spaces and products that combine the culture of Dongcheng District with the "East of the Forbidden City" brand is a crucial part of cultural construction in Dongcheng. A project for "East of the Forbidden City," developing an urban cultural interactive platform, aims to utilize artificial intelligence technology to create highly intelligent,intelligence technology to create highly intelligent, interactive, and experiential cultural IPs for Dongcheng District. By introducing AR real-time control solutions, it aims to provide highly customized spaces for future development and use.

Based on this foundation, the project extracts and refines cultural elements and tags from Dongcheng to create an online interactive platform using interactive engine technology and offline immersive experience spaces using holographic projection technology. This forms the "Urban Cultural Living Room" product for Dongcheng District, combining city culture with technological displays, promoting tourism consumption, and driving the integration of culture, commerce, and tourism, ultimately boosting the cultural industry development in Dongcheng. In 2022, the "East of the Forbidden City" city cultural interactive platform was showcased at the World VR Industry and Metaverse Expo, where leaders and guests experienced the platform's new features, and won accolades in the cultural and creative project track of the 6th Beijing Cultural and Creative Competition.

"Qidongdong" is the animated image of the "East of the Forbidden City." In the design and intelligent development of the "Qidongdong" image, a facial recognition control algorithm based on key points was researched and developed. This algorithm enables real-time capture of facial feature points and motion trajectories using a standard RGB camera, achieving real-time facial motion effects for the virtual image. The design method of the YOLO-CNN network significantly improves detection speed, with a facial recognition accuracy rate exceeding 95%. By using computational geometry algorithms, it predicts and maps 2D coordinates to 3D coordinates, and with the self-developed MAGICS lightweight engine, it renders models, actions, and special effects in real- time, ultimately achieving the effect of driving the virtual model's real-time interaction.

The 50-episode short video series titled "Qidongdong Cultural Journey" was released on social media platforms such as Tiktok. These videos by highlighting the cultural features of Dongcheng District, create cultural tourism experience IPs. attract young users and showcase the tourism value of Dongcheng.

In the development of the interactive platform, an integrated online and offline full-scenario interactive experience space was achieved. This involved the digital development of 50 cultural heritage sites, landscapes, and character from Dongcheng District, Beijing, creating a diverse array of digital models. By applying LBS (Location-Based Services) technology, users can explore Dongcheng locations on the map, issue and solve tasks, summon Dongcheng characters, reconstruct attractions, and engage in territorial battles.

Using virtual reality and holographic projection technologies, the "East of the Forbidden City" digital immersive experience space was created. It integrates products related to intangible cultural heritage, cultural creativity, trendy toys, technology, and contemporary culture, combining technological methods to create an offline digital entertainment space.

The completion of the "East of the Forbidden City" city culture interactive Platform has created a synergy and multiplier effect for Dongcheng District's cultural resources, rapidly transforming these cultural advantages into development strengths. This represents the best strategy and model for leveraging the cultural resources. By utilizing novel content forms and technological applications that are not yet available on the market, a new cultural IP brand has been established.

The development of cultural products that blend culture and technology enhances the audience's perception. The implementation of immersive experience scenarios elevates the digital cultural sophistication. Creating a digital platform featuring Culture plus science and technology, the past plus the present, the project breaks down the boundaries between public, artistic, and commercial sectors.

Expert Review

Digital platforms are highly "accessible" technological tools, particularly beneficial in urban areas with densely concentrated cultural resources, making it easier for consumers to find their preferred products and services. This case applies digital technology to create virtual IP images and build online interactive platforms, providing new impetus for the development of the cultural industry in Dongcheng District.