Exhibition Scene [Photo by Wang Lu]

On September 26, the Yaan Cultural Tourism Achievement Exhibition officially commenced. This exhibition comprehensively showcases the efforts of Yaan City, which, leveraging its unique ecological, cultural, and tourism resources, actively promotes the "Panda + Tourism" strategy. The city has developed three core products: cultural experiences with pandas, ecological study tours for pandas, and vacations in panda's hometown, all aimed at establishing a new paradigm of "tourism + industry."

The exhibition is divided into two main sections: the main exhibition area and the "Taking Yaan Home" extended sales area. The main area features four chapters: "Prelude," "'One Place Leads: Yaan Practices," "National Treasure Empowerment: The Beauty of Integration," and "Leisure in Shu: The Elegance of Life in Yaan." Meanwhile, the "Taking Yaan Home" extended sales area primarily displays and sells distinctive cultural and creative products branded as "Gifts from Yaan."

A highlight of the exhibition is the presentation of local delicacies alongside the "Elegant Panda Gift from Yaan" themed creative products. The culinary offerings include signature dishes such as Yaan fish Casserole, Nine Big Bowls, Mingshan Mutton, Sturgeon Caviar, Green Guppy, Xizang-style Cooking Pots, Black Casserole Banquets, Yellow Beef, and Shimian Barbecue, representing the essence of "Yaan flavors." The distinctive cultural and creative products feature five major series: giant pandas, Yaan tea, black casseroles, golden phoebe, and white marble. These not only demonstrate Yaan's innovative achievements in tourism-related product offerings but also provide attendees with a rich, immersive experience.