On September 26, the China·Yaan 318 Highway Cultural Experience Center was inaugurated alongside the National Equipment Exhibition for 318 Self-Driving Tours, held at the China·Yaan 318 Self-Driving Base Camp. The event attracted over 150 equipment companies from across the country to participate.

Event Scene [Photo by Wang Lu]

The 318 Highway Cultural Experience Center revolves around the theme "Endless Roads, Infinite Scenery, A Must-Drive in One's Lifetime, Journeying Far and Wide." It features four exhibition halls that embody the spirit of the "Two Roads" while weaving the narrative of highway travel, creating an immersive space for visitors to experience the Sichuan-Xizang route.

318 Highway Cultural Experience Center [Photo by Wang Lu]

Using the road as a medium, the center aims to synergize the cultural and tourism industries. The China·Yaan 318 Self-Driving Base Camp has invested 600 million yuan, leveraging Yaan's unique geographical advantages, such as being the starting point of the "Kang-Zang Highway" and the midpoint of National Highway 318, alongside its rich historical culture and the scenic beauty of the "Most Beautiful Cultural Landscape Avenue." The center is designed with a "1+N" model, which includes a digital 318 experience, themed museums, a comprehensive parking area, a commercial center, and a supply center. It establishes vibrant business scenarios infused with spirit, culture, experiences, and lively atmospheres.

Here, visitors can engage in a flash-like experience using modern light and shadow technology to immerse themselves in the stunning natural landscapes along the Sichuan-Xizang route. They can also closely explore the "Lung of the Land of Abundance," enjoy the green beauty of Yaan, see pandas, taste Yaan tea, savor local delicacies, and experience the "Three Ya" culture (Rain, Fish, and Lady in Yaan).