On September 27, the 2024 Sichuan Digital Culture and Tourism Development Conference, guided by the Technology and Education Department of the Ministry of Culture and Tourism of the People’s Republic of China and co-hosted by the Sichuan Provincial Department of Culture and Tourism and the Yaan Municipal Government, took place in Yucheng District, Yaan City.

Conference Scene [Photo by Wang Lu]

The conference brought together leading enterprises, industry experts, and successful cases from across the country to explore new trends and opportunities in the digitalization, intelligence, and innovation of Sichuan's cultural and tourism sectors.

The event started with immersive digital performances, unveiling new cultural and tourism formats. The opening performance, Shudao, blended historical and modern elements to create a digital time-traveling experience, celebrating the enduring spirit of the ancient Shudao. Another performance, Digital Sichuan in Sight: A Leisurely Delight, focused on the six key elements of tourism—food, accommodation, transportation, sightseeing, shopping, and entertainment—using lighthearted and humorous expressions to showcase how digital culture and tourism breathe new life and vitality into traditional industries. In addition, a large-scale model presentation demonstrated the power of intelligent tools in culture and tourism. The "Anyi (Leisure) Digital Human" interacted with the keynote speaker in real-time, highlighting the innovative applications and future potential of next-generation models in Sichuan’s cultural and tourism industry.

The conference also saw the official launch of the "Smart Tianfu Public Service Platform" and the "Sichuan Cultural and Tourism Industry Cloud," forming the dual engines driving digital culture and tourism together. This initiative is set to enhance both supply and demand, enabling innovation in cultural and tourism formats, products, and service models and accelerating the growth of the digital culture and tourism ecosystem.(by Dai Jianwei and Wang Lu)