On March 21, the 2025 "Spring Food & Drinks Life Festival" commenced in Chengdu. The opening ceremony featured the debut of the China Food and Drinks Fair (CFDF)'s new official IP image, "Miya Miya." As fireworks illuminated the night sky, guests and attendees raised their glasses in unison, toasting to the event. Special animated effects, including the phrase "Cheers! Chengdu," were projected onto the Twin Towers, adding to the festive atmosphere.

Event Scene

In celebration of the 70th anniversary of the CFDF, the event introduced the "Spring Food Tavern" for the first time. This venue offered seven uniquely crafted Chinese-style cocktails that embody local and festival culture: "Pā Ěrduō Special Blend" (a playful nod to Chengdu’s colloquial humor), "Gaiwan Tea Storm," "Jiuyanqiao Sunset," "Tipsy Tianfu Rhythm," "Spring Drink Huanhua Delight," "Golden Cane Breeze," and "Sweet Fortune Frost." Guests savored these artisanal drinks while discovering brands under China’s Food & Drinks, embodying Chengdu’s 3,000-year legacy as a "Heavenly Capital of Flavors."

Event Scene

The 2025 "Spring Food & Drinks Life Festival" gathered over a hundred renowned brands. Companies such as Snow Beer, Zhaiyao Liquor, Zhongtang, Zhen Nong, and You Suan Ru launched brand pop-ups during the "Trendy Drink Life Festival," engaging audiences alongside popular tea beverages like LiShanShan and Molly Tea. The "Beer Life Festival" invited craft beer breweries from across the nation, including Niu Pi Tang, Daily Wild, Flavor House, and Dao Brew, to join the festivities in Chengdu, encouraging spontaneous toasts and shared moments on the streets.

Over the course of four days, the "Spring Food & Drinks Life Festival" offered a continuous stream of exciting events. The 2025 "Zhen Nong Cup" Mixology Masters Competition, the original stage production Shakespeare in the Park by Shanghai Huangpu Culture and Tourism Group, and the 70th Anniversary Commemorative Concert of the CFDF all made stunning appearances on the main stage, providing audiences with close-up views of professional competitions and captivating artistic performances. Attendees also experienced theatrical parades, lawn concerts, gourmet flying restaurants, and sports community activities, immersing themselves in the lively celebrations of the "Spring Food & Drinks Life Festival."

This "Spring Food & Drinks Life Festival" not only represents another innovative practice in integrating exhibitions with urban life by the Chengdu High-tech Zone but also serves as a dual dialogue between "tradition and future" and "local and international." Looking ahead, the Chengdu High-tech Zone aims to continually respond to citizens' diverse demands for quality life, channeling Chengdu's consumer vitality from the "Spring Food & Drinks" to the entire nation and fostering global conversations. This initiative injects fresh urban genes into the construction of an international consumption center city.