During the 2025 Qingming Festival holiday, Chengdu’s cultural and tourism scene buzzed with vitality, offering an array of activities from flower-viewing excursions and cultural performances to museum exhibitions and trendy market experiences, enriching the holiday lives of residents and travelers alike.

Official statistics reveal the city welcomed 6.917 million visitors, marking a 4.6% year-on-year increase, while generating 5.04 billion yuan in tourism revenue, up 6.5% from the previous year. Notably, the city’s A-rated tourist attractions drew 4.233 million visits, with ticket revenues reaching 35.03 million yuan.

Chengdu hosted over 250 folk-themed events during the holiday, showcasing the profound cultural heritage of the “Land of Abundance” and immersing visitors in the vibrant spring charm of “Shu Culture” (Sichuan’s ancient identity).

Dujiangyan Water Release Festival on Site [Photo by Wang Qin]

The 2025 Dujiangyan Water Release Festival, themed “Heavenly Waters Nourish the Land of Abundance”, blended modern interpretations with ancient rituals, recreating historical practices like weir construction, river diversion, and ceremonial water release.

Meanwhile, the 271st Yuantong Qingming Spring Fair—a Sichuan Intangible Cultural Heritage event—captivated crowds with traditions such as the “Golden Ox Spring Blessing Parade”, Huijiang Ancient Loong Procession, and molten-iron firework displays, reviving the essence of West Sichuan’s agrarian culture.

Visitors Enjoy Floral Landscapes [Photo by Wang Qin]

Top attractions like Kuanzhai Alley, Peach Blossom Valley, and Mount Qingcheng drew throngs of visitors seeking urban vibrancy, natural serenity, and ancient town leisure.

Museum-hopping remained a holiday highlight. Major institutions, including the Wuhou Shrine Museum, Du Fu Thatched Cottage Museum, and Jinsha Site Museum, launched innovative cultural programs, collectively attracting 510,000 visits across 17 key venues.