On September 24, China Travel · Sichuan State of Mind — Live Exploration and Immersion with Global Creators officially launched at the Leshan Giant Buddha Scenic Area.
China Travel · Sichuan State of Mind — Live Exploration and Immersion with Global Creators [Photo by Deng Chao]
The Initiation Ceremony [Photo by Deng Chao]
During the activity, anchors from China Media Group broadcasting in German, Italian, Czech, Romanian, Greek and Esperanto, as well as foreign influencers and Generation Z from Pakistan, the United Kingdom, Belgium, Spain, the United States, Russia, Italy, Iran, Costa Rica, Poland, and other countries will visit Sichuan and experience have a cultural experience.
The initiation ceremony also featured global promotion events for Leshan gourmet and the Leshan Giant Buddha Scenic Area. A new integrated tour product for the Giant Buddha Scenic Area and Jiazhou Ancient City was released, showcasing Leshan’s rich culinary culture and unique cultural richness to the world.
The Leshan Giant Buddha, renowned as “the mountain is a Buddha, the Buddha is a mountain”, is a UNESCO World Cultural and Natural Heritage site and a national 5A-level tourist attraction. Its carving began in the early Kaiyuan era of the Tang Dynasty, over 1,300 years ago, and it is the world’s largest stone-carved seated Maitreya Buddha. Its core appeal lies in the integration of landscape and culture, the convergence of three rivers, including Dadu River, Qingyi River and Min River, the breathtaking scenery of nine mountains. Meanwhile, the chimes of Lingyun Temple and Wuyou Temple blend with the atmosphere of Dongpo Tower and Moruo Hall, while 30 World Heritage elements and over 1,300 cultural relics and ancient books are precious legacy that have accumulated over thousands of years.
The Initiation Ceremony [Photo by Wang Chao]
The activity will continue until September 28.
The Initiation Ceremony [Photo by Deng Chao]
The Initiation Ceremony [Photo by Deng Chao]
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