Recently, a variety of local intangible cultural heritage products at the "Honest Bazhong People" Intangible Cultural Heritage Market on Caiyuan Street in Bazhong attracted many visitors.

The Intangible Cultural Heritage Market

As the first comprehensive folk intangible cultural heritage platform in Bazhong, the Market integrates intangible cultural heritage displays, cultural and creative product exhibitions, skill training, and cultural experiences. It brings together the exquisite works of over ten intangible cultural heritage inheritors, including Bashan paper-cutting, bamboo weaving, Shu embroidery, shadow puppetry, wood carving, rope weaving, and palm leaves weaving. On the market, citizens and tourists not only can watch the inheritors showing their unique skills, but also can participate in interactive experiences, getting up close to Bazhong culture and feeling the vibrant charm of intangible cultural heritage.

Staff introduced that the market provides a channel for intangible cultural heritage inheritors to display their talents and sell their works, while also building a bridge between intangible cultural heritage and the market. This allows traditional crafts to be preserved and passed down while "coming to life" by meeting public demand, contributing to the development of intangible cultural heritage in Bazhong.

The Intangible Cultural Heritage Market

The vitality of intangible cultural heritage lies not only in its living transmission but also in its innovative expression. The opening of the Bazhong Intangible Cultural Heritage Market has not only awakened and revitalized the dormant traditional cultural resources but also provided an "intangible cultural heritage perspective" for the transformation of traditional business districts. Regarding future plans, the person in charge of the Market stated that they will strengthen brand promotion to enhance the regional influence of Bazhong's intangible cultural heritage and cultural creations. They will also focus on cultivating inheritors by offering training in creative enhancement and market expansion. Additionally, they will promote product innovation, balancing short-term creations with long-term planning to make intangible cultural heritage works more down-to-earth, fashionable, and truly integrated into daily life.