On the afternoon of December 10th, the international influencers and Gen Z foreign youths participating in the 2025 China Travel · Explore China - International Influencers Decode the Treasures of Sichuan, visited the Sanxingdui Museum, embarking on a dialogue with the ancient Shu civilisation spanning millennia.

International Influencers Visiting Sanxingdui Museum

Within the exhibition halls, the array of precious artefacts proved utterly captivating. Whether marvelling at the fantastical bronze vessels or the exquisitely crafted gold and jade objects, the international influencers frequently paused to capture the awe-inspiring sights with their devices. ‘These relics surpassed my wildest expectations. The ingenuity of ancient Shu people is truly staggering,’ remarked Waqas from Pakistan.

International Influencers Visiting Sanxingdui Museum

International Influencers Visiting Sanxingdui Museum

At the artefact restoration workshop, visitors observed the conservation process up close, witnessing firsthand how preservation specialists employ expertise and patience to breathe new life into relics dormant for millennia. In the cultural and Creative Products Area, distinctive Sanxingdui-themed products and souvenirs drew widespread attention, with attendees eagerly showcasing these ‘gifts from ancient Shu’ to their overseas followers.

Exhibits at the Sanxingdui Museum

Exhibits at the Sanxingdui Museum

Through displays that blend scientific education with artistic presentation, the Sanxingdui Museum has brought millennia-old artefacts to life. This visit by international streamers and influencers not only showcased the unique charm of the ancient Shu civilization to the world but also built a bridge for cross-cultural exchange, allowing Sanxingdui, a world-class cultural IP, to continuously convey the profound heritage of Chinese civilization on a global scale.