Tianquan G318 Travel Museum
The millennial legacy and boundless allure of a legendary highway are captivating the world’s attention. On December 11th, the global influencers participating in the 2025 ‘China Travel · Explore China - International Influencers Decode the Treasures of Sichuan’ campaign immersed themselves in the G318 Travel Museum in Tianquan County, Ya’an City, experiencing the epic narrative and cultural pulse of this "National Highway."
Global Influencers Visiting the G318 Travel Museum
Global Influencers Visiting the G318 Travel Museum
The museum ingeniously blends local character with cutting-edge technology. Hall A highlights Tianquan’s ecological resources and local culture, offering sturgeon caviar education and free sample taste. Hall B, centered on the national-level intangible cultural heritage of bamboo weaving, deftly connects the ancient Tea Horse Road with the modern G318 highway, eloquently illustrating Tianquan’s historical identity as "a place thriving through roads." The scenic skybridge linking the two halls is also thoughtfully designed, featuring interactive IP characters on its screens that engage visitors in real time, creating lively and playful human-scenery interactions.
Global Influencer Trying the AI Face Swap
Perhaps the most exciting part for visitors is the experience of cutting-edge technology. The global influencers tried on-site video AI face-swapping technology, instantly placing their own images amidst the stunning landscapes along G318, such as snow-capped mountains and grasslands, to generate personalized ‘I-was-here’ videos. This encounter blending the virtual and the real instantly ignited their desire to hit the road, with many exclaiming, "I want to start driving along the G318 right now to see all this with my own eyes!"
Global Influencers Visiting the G318 Travel Museum
Global Influencers Visiting the G318 Travel Museum
Global Influencers Visiting the G318 Travel Museum
From historical echoes to modern calls, the story of G318 is extending its most captivating invitation to global travelers through this experiential journey.
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