Caviar Town

On the afternoon of December 11, participants of the 2025 China Travel · Sichuan State of Mind — Live Exploration and Immersion with Global Creators visited Tianquan County of Ya’an to explore its renowned caviar industry. They not only tried the famous cuisine but also shared the caviar with the world through livestreams.

International Influencers Visit the Tianquan County Modern Fishery Industrial Park

The Tianquan County Modern Fishery Industrial Park features the largest standardized cold-water fish flow-through aquaculture ponds and sturgeon caviar processing workshops in western China, establishing a complete industrial chain from breeding to sales, all backed by strict international certifications. In 2024, the park produced and sold 63 tons of caviar, of which the “Frosista” brand exported 45 tons, ranking first in Sichuan Province for both production and sales. Its global market share is approximately 14%, with a comprehensive output value reaching 680 million yuan.

International Influencers Are Catching Fish

International Influencers Are Catching Fish

At the park, through immersive science education and on-site exploration, the international influencers gained an in-depth understanding of the form of fish farming.

International Influencers Taste Caviar

Sichuan Caviar Becomes the Focus of International Influencers

International Influencers Promote Caviar

International Influencers Promote Caviar

International Influencers Promote Caviar

After trying the caviar and caviar-based products, the influencers couldn’t wait to record videos for introducing and recommending this exquisite cuisine of Tianquan, Ya'an, to fans and viewers in their countries.

Sichuan Caviar

Sichuan Caviar