Recently, the 2025 Zizhong Blood Orange Sales & Marketing Conference was held in Zizhong County, Neijiang City and was attended by more than 200 industry experts, scholars and domestic and international buyers.

2025 Zizhong Blood Orange Sales & Marketing Conference

At the event, local businesses held an on-site signing ceremony with distributors  from abroad, securing a total of 56,000 tonnes in purchase orders for Zizhong blood oranges. Among these, export orders amounted to 24,000 tonnes, expanding the fruit’s reach to 14 countries and regions.

Signing Ceremony

During the conference, buyers from Thailand signed export orders exceeding 1,000 tonnes. In 2025, they signed an order exceeding 5,000 tonnes. Zizhong blood oranges enjoys broad prospects and a promissing future in the Thai market. A representative from Uzbekistan hoped that Zizhong blood oranges would be introduced to the Uzbek market with the conference, allowing consumers to taste this fruit.

Chinese and International Buyers Visit the Planting Park

Zizhong’s blood orange cultivation area spans 200,000 mu, with an annual output of 400,000 tonnes. In recent years, Zizhong County has led the formulation of 4 industry standards and 23 technical guidelines. It has promoted the comprehensive adoption of green technologies such as biological pest control and specialty fertilizers for blood oranges. The implemented brand management system of “authorization and stamping QR code” ensures full traceability from the field to the consumer.

Zizhong Blood Oranges

Under stringent quality control, Zizhong blood oranges have received seven national-level honors, including the Gold Award at the 2025 Beijing International Agri-food Exhibition and have been ranked among the top 30 regional public brands for fruit in China and 5th among citrus varieties nationally. The industry consensus that “China’s best blood oranges are in Sichuan, and Sichuan’s best are in Zizhong” has been firmly established.