Along the banks of Huanhuaxi in Qingyang, IP of Terry, including “OZai”, “MIMI” and “Qiaoqiao”, have amassed a global following of over 20 million fans.

Terry

Since its founding, Terry has focused on creating and operating original IP, emerging as one of China’s fastest-growing pop toy brands. “OZai”, the most famous IP, has gained rapid popularity among young consumers and is tapping into this fresh trend where joy itself becomes a reason to buy.

OZai

What this reveals is that in Qingyang, cultural creativity isn’t an industry shaped by top-down planning, but an industry grows naturally from the life. Emotions, contemporary Chinese aesthetics and anime-inspired fantasy become the industry’s superpower.

Today, Terry has built a diverse universe of IPs: the doe-eyed boy OZai, the modern Chinese-style MIMI, HUDODO who journeys through the world of cuisine, and the plush IP Emodo, which expresses a spectrum of emotions.

While gaining a strong foothold in the domestic market, Terry has already brought Qingyang’s original pop toys to the global stage. The company has participated in several world-class pop toy exhibitions, winning over collectors worldwide with its imaginative designs.

The expansion into international markets with original design of Terry is a powerful testament to the high-quality growth of Qingyang’s digital cultural and creative industries.