On May 1st, the ‘Jiaozi Jishi’ (Jiaozi Lucky Market), developed by Jinniu City Investment Group, officially opened in Caojiaxiang Workers' Village, Jinniu District, Chengdu.

Jiaozi Lucky Market

Breaking away from the single-format model of traditional farmers' markets, this project centers on a distinctive Song Dynasty aesthetic. It brings together over 100 merchants, blending immersive Song-style performances with public welfare benefits, offering residents and tourists a May Day Holiday consumption feast that combines cultural depth, the warmth of everyday life, and experiential excitement.

Stepping into Jiaozi Lucky Market feels like walking into the bustling marketplace of Along the River During the Qingming Festival. ‘Jiaozi,’ the world's first paper currency, born in Chengdu during the Northern Song Dynasty, serves as the cultural foundation of this market. With its sweeping eaves, intricate brackets, lanterns, and wine flags, every corner recreates the vibrant urban life of the Song era. The rustic charm of the old neighborhood is preserved, while a thousand-year-old Song Dynasty experience is subtly layered on top. Wandering through the market, visitors are not just spectators but also part of the living painting.

Jiaozi  Lucky Market

On opening day, the underground fresh food section of Jiaozi Lucky Market was bustling with activity. Seasonal fruits and vegetables, meat, poultry, eggs, and dairy products were all available in a clean, well-organized environment with clearly marked prices. The specialty food stalls exuded a lively, smoky warmth, offering handmade noodles, traditional Chinese pastries, freshly cut fruits, and more.

Jiaozi  Lucky Market

The opening day performances were equally vibrant. Classical dancers in flowing silk sleeves twirled gracefully beneath the sweeping eaves, as if stepping straight out of a Song Dynasty painting. The lingering melody of a violin gave way to the strumming of a band's guitar, instantly transforming the scene into an open-air livehouse.

It is learned that, in the coming days, Jiaozi Lucky Market will continue to introduce specialized business formats and launch themed events, continuously enriching its scene-based offerings and establishing itself as a lasting new consumption landmark in Chengdu.