As part of the May Day celebrations, the Chengdu Wuhou Shrine Museum formally opened the Intangible Cultural Heritage Living Season on May 1. The event features intangible cultural heritage performances, themed parades, market experiences, interactive activities, and exhibitions, creating a holiday cultural tourism scene that blends spectacle, participation, and immersive experience. Visitors are invited to experience China's rich traditional heritage and the distinct charm of Three Kingdoms culture.

Intangible Cultural Heritage Living Season

The opening parade

The opening parade included legendary figures from the Three Kingdoms era, like as Liu Bei, Guan Yu, Zhang Fei, and Zhuge Liang, as well as intangible cultural heritage features such enormous northern Sichuan puppets, horse lanterns, and acrobatics. This fusion expresses traditional culture in an innovative way through the art of stage performance.

The Intangible Cultural Heritage Market

As night sets, a "Technicolor Parade" illuminates Jinli Ancient Street, making it a highlight of the evening cultural scene. Cyberpunk-style lion dances, northern Sichuan big puppets, traditional folk music performances, and Sichuan opera face-changing all come together to demonstrate the vitality of intangible cultural heritage in the modern era.

The intangible cultural heritage performance

The "Three Kingdoms" double-decker bus continues to run throughout the May Day vacation, connecting several metropolitan landmarks before arriving at Wuhou Shrine. Artists wearing Hanfu work as tour guides inside the bus, conducting interactive storytelling sessions and recitations of Chu Shi Biao, turning cultural and historical content into vivid experiences that increase the allure of cultural tourism offers.

Intangible Cultural Heritage Living Season

This event employs intangible cultural assets as a catalyst for the creative transformation and innovative growth of Three Kingdoms culture. It broadens new cultural tourist consumption scenarios and fosters new growth drivers for the night-time economy and youth consumer market by integrating performance, market, interaction, and exhibition on multiple levels.