During this year's May Day holiday, the cultural and tourism market in Chengdu's Jinjiang District remained buoyant, welcoming a total of 4.4333 million visitors. Of these, the Chunxi Road Commercial District received 3.4591 million visitors, while the Sansheng Huaxiang Scenic Area welcomed 346,000 visitors. Furthermore, Jinjiang District recorded 8,769 international overnight visitor trips, a year-on-year increase of 141.30 per cent, ranking first in Chengdu city.

Live Concert

The holiday brought a wave of international faces to the city. Around Chunxi Road, blond-haired, blue-eyed visitors were a common sight at Taikoo Li Chengdu and Chengdu IFS. Inside streetwear boutiques, sneaker stores and cafés, a lively mix of English, French, Spanish and other languages could be heard at every corner.

The Sanse Road night market pulsed with energy and surging consumption, with daily visitor numbers topping 10,000. Stalls serving Zigong cuisine and seafood were so popular they could barely keep up with demand. At the market, the “Jincheng Youxi” (“Jincheng City Has Drama”) themed performance set up four music stages, where rock, electronic music, street dance and Sichuan opera face-changing took turns enthralling the crowd. Driven by this cultural boost, vendors saw sales jump dramatically, creating an integrated shopping and entertainment experience that blends dining, drinks, fun and entertainment into one dynamic experience.

Jinjiang River Tour

Through public cultural programs, leveraging consumer spending driver and a vibrant nighttime economy, Jinjiang District achieved a deep integration of culture, commerce, tourism, sports and exhibitions during the holiday, propelling the cultural and tourism market to new heights. Going forward, the district will continue to enrich its consumption options, optimize service supply, constantly tap the potential of cultural and tourism spending, build high-quality leisure scenes, and keep establishing its calling card as a premier metropolitan cultural tourism destination.