The 4th Global Children's Creative Collection Event formally began on the evening of May 29. The launch event, which began a lantern-themed creative feast for kids worldwide, used an immersive and participatory format and included a variety of components, such as guest sharing, theme interpretation, and new product introductions.

The 4th Global Children's Creative Collection Event [Photo by Zhiquan Liao]

Children worldwide between the ages of three and twelve are eligible to participate in the collection, which runs from June 1 to September 30. Participants may register using the Zigong Cultural Tourism Development Group's public WeChat account or turn in their work via the event's official website. Professional judges will perform a fair review by the organizing committee following the conclusion of the collection period. The 33rd Zigong International Dinosaur Lantern Festival's “Creative Lantern Gallery” themed area will include exquisite physical lanterns crafted by skilled Zigong lantern artists from outstanding children's creative works chosen through the review.

This year's event has started a new participation model, releasing an online challenge on the Douyin platform for the first time, in an effort to significantly broaden participation channels and boost brand reach. On Douyin, kids can look for the hashtag “Zigong Children's Lanterns” with their parents. Then, they can click “Participate Now” to upload their drawings along with a brief description of their original idea.

The Global Children's Creative Collection Event for Zigong Lanterns has gained international notice since its launch. Over 12,000 children's drawings from over 40 nations have been submitted to the event, acting as a bridge for the dissemination of lantern culture.