Daka China 2022 in Yichang Coming Soon, Global Internet Influencers to Introduce Yangtze River Culture to the World

In order to showcase the city image, beautiful nature and gorges scenery of Yichang to the world, present the splendor and comprehensive benefits of the Three Gorges Project, and inject connotations of new era into the millennia-old Yangtze River culture, Daka China 2022 - Exploring Magnificent Landmarks in Yichang and "Splendid Three Gorges" Online International Communication Events will be held in Yichang from August 23 to 27.

On August 23, Daka China 2022 in Yichang will be officially launched. The event is organized by CRI Online of China Media Group, Cyberspace Administration of Hubei Province and China Three Gorges Corporation, and hosted by Yichang Manicipal Bureau of Culture and Tourism, Cyberspace Administration of Yichang Municipality and Hubei Branch of CRI Online. Internet influencers and vloggers from the United Kingdom, Italy, Mexico, Spain, Brazil, Georgia, Guatemala, South Korea and other countries will display the charm of "the Hometown of Qu Yuan and Zhaojun, the Ecological City of Three Gorges" in an all-round, multi-perspective, three-dimensional way through their lenses and words.

Scenery of the Three Gorges [Photo via Yichang Municipal Bureau of Culture and Tourism]

During the event, foreign Internet influencers will take a boat tour of the "Two Dams and One Gorge", experience the grandeur of the Gezhouba Dam and Three Gorges Dam, enjoy the beautiful scenery of the Xiling Gorge. And they will visit the hometown of Qu Yuan and Zhaojun, experience the unique Dragon Boat Festival folk customs and feel the charm of intangible cultural heritage. Then they will go to the Chinese Sturgeon Research Institute and the Yangtze River Rare Plant Research Institute to learn about the "Three Gorges Project" for biodiversity protection in the Yangtze River Basin; Moreover, they will visit the Three Gorges Family to get a closer look at the life of indigenous people living in the Three Gorges, and appreciate the Xiajiang culture. Walking along the Qingjiang Gallery, the influencers will see the picturesque scenery of Qingjiang River, which is 400 kilometers' long, and appreciate Tujia folk customs. They will spend the night in Bailihuang, watch the shining Milky Way, and embrace the coolness on the grassland. They will also try the specialty of Yichang on Xiba Sleepless Island, experience the leisure nightlife and feel the vitality of Yichang's "night economy".

CRI Online of China Media Group will report the event through multi-language, multi-terminal and media-convergence platforms. Foreign Internet influencers will also share their experiences during the event through their social media accounts, introduce the scenic spots of "world-famous hydropower city", promote the Yangtze River civilization to the world, interact with global netizens, and tell the stories of beautiful Yichang to the world.