2021 Silk Road Rediscovery Tour of Beijing: A Centurial Journey of Progress, hosted by the Information Office of Beijing Municipality, and organized by CRI Online of China Media Group, will be launched on June 7. A group of 17 foreign online influencers from 13 countries including Brazil, France, Greece, Guatemala and South Korea, who have been living and working in China, will take a tour of the city to tap into the fruition of local high-quality development. The tour will focus on topics such as the building of an center for scientific and technological innovation, building of an international consumption center, development of Beijing Municipal Administrative Center (BMC), preparations for the Beijing 2022 Winter Olympics, cultural heritage and innovation, etc. They will experience the latest development along with the beauty and charms of Beijing through the event.
The influencers on the tour will include experts in the design field, famous photographers, and international Internet celebrities and video bloggers that are active on YouTube, Facebook, Bilibili, and other domestic and foreign social media platforms.
Yann Debelle de Montby has been living in China for 15 years and serves as a member of Advisory Committee of UNESCO International Center for Creativity and Sustainable Development (ICCSD). He was only to realize the charm of Beijing two years ago after multiple visits in the past. In his eyes, Beijing is a city with a rich heritage, and it's a place where the past and the future meet. The city has a broader perspective and is always inspiring. "It gives me greater creativity when I'm here in Beijing," says Yann. Beijing is also a future-oriented city that has attracted so many people to come and stay, he adds.
British video bloggers Lee John Barrett and Oliver Joshua Barrett, a father and son team, have created the "Barrett" video series and attracted nearly 2 million followers on the Internet. Jeong Hyo Jeong from South Korea shares her life experiences through her account "Dr. Kimchi" on YouTube, TikTok, Weibo, and other platforms. Her video about how foreigners view the 70th National Day parade has over 2 million views.
Celia Judith del Rosario Esquivel Salguero is a social media influencer from Guatemala. She plans to creates video blogs and introduce the preparations for the Beijing 2022 Winter Olympics to Latin American countries as well as the new developments of Beijing and China. Through this tour, she expects to let more people get a better picture of the real situation in China.
The tour will take the foreign online influencers to visit multiple spots of attraction and well-known sites of Beijing, for example, visiting Heping Guoju at Wangfujin Street, Yangzhumei Xiejie Street, Caicifang Workshop and "Guangyi Plus" Public Cultural Center to experience the vitality of innovation in the development of a cultural center; visiting Shougang Industrial Park, National Aquatics Center and Wukesong Sports Center to learn about preparations for Beijing 2020, the solution of Beijing for a green, low-carbon winter Olympic games; visiting the Baidu brand exhibition center and Leyard for smart home, smart health and other advanced technologies to explore the development of a center for scientific and technological innovation; visiting the Grand Canal Forest Park, BMC recycling economic industrial park and Yizhuang economic and technological development zone to get a closer and multi-perspective look at the fruition of the development of the "Two Zones". Through the visits, the influencers on the tour will experience in person the consistent high-quality development of Beijing from every aspect that also reflects a reliable, admirable and respectable image of China.
During the tour, CRI Online will follow up with more reports in multiple languages on its media convergence platform that supports multiple terminals. The foreign online influencers will also share their experiences and insights on social media platforms and interact with audience from around the world to present the latest development and achievements of Beijing and showcase an authentic and lively image of China to the world.
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