Hello World! This is King's Luck Scenic Area!

[Photo via Jiangsu King's Luck Brewery Joint-stock Co., Ltd.]

Located in Gaogou Town, Lianshui County, Huai'an City, eastern China's Jiangsu Province, King's Luck is a national 4A-level scenic area. With the themes of culture of liquor and culture of "yuan", the scenic area was built by Jiangsu King's Luck Brewery Joint-stock Co., Ltd. based on existing distilleries, showcasing the history and culture of traditional Chinese liquor brewing. It has been recognized as a National Industrial Tourism Demonstration Spot.

[Photo via Jiangsu King's Luck Brewery Joint-stock Co., Ltd.]

In the brewing center of King's Luck Scenic Area, workers keep busy opening cellars, picking grains, mixing ingredients, filling steamers, and picking alcohol... Every brewing process was carried out in an orderly manner. It is the ingenuity of generations of brewers that turns grain into liquor with tantalizing aroma.

[Photo via Jiangsu King's Luck Brewery Joint-stock Co., Ltd.]

Spectacular intelligent brewing and production equipment can be seen in King's Luck Scenic Area. In terms of liquor production technology research and development, King's Luck is in a leading position and has established a consumer-centered digital service system.

[Photo via Jiangsu King's Luck Brewery Joint-stock Co., Ltd.]

The whole process line shows the brewing technology of mainstream liquor in China, including Luzhou flavor and elegant Maotai flavor. Tourists can have a good understanding of how good liquor is brewed.

[Photo via Jiangsu King's Luck Brewery Joint-stock Co., Ltd.]

Located in the south of King's Luck Scenic Area, Platinum Liquor Warehouse boasts tens of thousands of tons of liquor stored in pottery jars. Equipped with stable temperature and humidity control, it provides personalized storage, customization, and other services for original liquor according to needs of consumers.

[Photo via Jiangsu King's Luck Brewery Joint-stock Co., Ltd.]

The liquor produced by King's Luck is also unique in its packaging. Every jar of the liquor is pasted with a red paper with a golden Chinese character "yuan", meaning "fate" on it, highlighting the mission of the enterprise, which is helping to develop good relationships through good liquor.

[Photo via Jiangsu King's Luck Brewery Joint-stock Co., Ltd.]

Yuan Culture Square looks magnificent. The 100-meter-long ceramic wall featuring rainbows, auspicious clouds, olive trees, and the Earth presents the longing of the enterprise for friendship, harmony and peace.

[Photo via Jiangsu King's Luck Brewery Joint-stock Co., Ltd.]

King's Luck Scenic Area builds an exchange and cooperation platform between nations with liquor culture, opening a window for other countries to understand China, and to show the beauty of China's new generation of high-end liquor to the world.