TWG 2025 Joins Hands with Samaranch Foundation to Continuously Expand the 'Circle of Friends'

On May 9, during the Samaranch Sports Development Foundation (hereinafter referred to as the "Samaranch Foundation") Board Meeting held in Shanghai, The World Games 2025 Chengdu (TWG 2025) Executive Committee Office officially signed a strategic cooperation framework agreement with the Samaranch Foundation. This agreement aims to continuously expand the "circle of friends" for international cooperation, foster collaboration with the Samaranch Foundation, and empower orderly development in such areas as market exploration and promotional campaigns for TWG 2025.

Signing Ceremony [Photo by Yan Chaoliu]

At the signing ceremony, Li Lingwei, Member of the International Olympic Committee, Vice President of the Chinese Olympic Committee, and President of the Samaranch Foundation, and Wang Yi, Director of the Chengdu Municipal Sports Bureau and Deputy Secretary General of TWG 2025 Executive Committee, represented both parties in signing the Strategic Cooperation Framework Agreement for the 12th Edition of The World Games. The agreement covers market development, promotional campaigns, and other associated areas.

Under this agreement, both parties will leverage resource sharing, complementary advantages, and business innovation to contribute to the branding and enhanced global influence of TWG 2025. The Samaranch Foundation will integrate resources from nearly a hundred well-known domestic and international enterprises to accelerate market development and business expansion efforts for the TWG 2025, thereby facilitating deep cooperation between the two entities.