"Yixin Xiangyang" Volunteer Service Federation Launches "Learn from Lei Feng" Activities

In March 2025, the "Yixin Xiangyang" Volunteer Service Federation of Yili Group launched a series of "Learn from Lei Feng" activities, embodying the concept of sustainable development through practical actions.

Blood Donation Charity Event Venue

During the event, Yili Group’s headquarters organized a blood donation drive, with volunteers donating a total of 24 liters of blood. Simultaneously, Yili Group, in collaboration with the Chinese Red Cross Foundation, initiated the "Guard Heart Safety" public welfare program, launching the initial AED training sessions. Fifty-one volunteers passed the assessment and joined the first-aid team, aiming to further promote the dissemination of first-aid knowledge.

In the field of mental health, volunteers entered multiple primary and secondary schools to conduct the "Hello, Self" course, integrating artistic psychological activities with safety education to help adolescents enhance their mental health literacy. The activities garnered positive feedback in cities such as Suzhou and Hohhot, with children breaking down barriers and engaging positively through interactive sessions.

In green environmental protection initiatives, volunteers across the country planted a series of "Yixin Xiangyang" Youth Forests, with projects such as 112 Fraxinus chinensis (Chinese ash) saplings in Dingzhou, Hebei, and the "Nanshan Forest" in Wuwei, Gansu, being implemented—continuing the enterprise’s green development philosophy. Yili Group was awarded the 2021 "Mother River Award – Green Contribution Award," and its volunteers continue to pass on the concept of ecological and environmental protection.

Through these series of activities, the "Yixin Xiangyang" Volunteer Service Federation has demonstrated Yili Group's commitment to fulfilling its social responsibilities and promoting sustainable development. Its "WISH" (Wealth, Intelligence, Spirit, and Health) Sustainable Development System runs through the company’s production and operations, inspiring Yili employees to convey warmth through actions and protect lives with love.