Guizhou Matcha Goes Global: Transnational Culinary Dialogue Explores Industry's Future

From September 6 to 7, the Guizhou Matcha & International Culinary Creative Exchange was held in Jiangkou County, Tongren City, under the theme of "A Touch of Green, Hundred Tastes in Harmony." Four chefs from China, Italy, the Republic of the Congo, and Croatia drew inspiration from Guizhou matcha. Through culinary demonstrations and dialogue, they explored the philosophy that "everything pairs with matcha," showcasing its infinite potential in global food culture.

Group Photo of Guests

Photo by Qi Guiteng

On the first day of the event, the chefs used Guizhou matcha as the core ingredient, blending it with signature ingredients from their respective countries to create a series of innovative "matcha + cuisine" dishes.

Chefs Selecting Matcha Ingredients

Photo by Qi Guiteng

During the dialogue session on September 7, the four chefs engaged in in-depth discussions on "respecting tradition" and "embracing innovation." They agreed that matcha is not only an ingredient, but also a symbol of cultural inheritance and creativity.

Dialogue Session 

Photo by Luo Miao

Despite coming from different countries with diverse cultural backgrounds and culinary styles, Guizhou matcha served as the common thread connecting them, inspiring innovative applications and highlighting its unique charm and limitless possibilities.

Chefs Preparing Dishes

Photo by Zhou Xian

The event was held in Jiangkou County, Tongren City—a rising hub of Guizhou's matcha industry. Leveraging its exceptional natural environment and strict quality standards, Jiangkou County has become a key production area for Guizhou matcha.

Audience Members Tasting the Dishes

Photo by Luo Miao

As a leading enterprise in the matcha industry, Guicha Group has established the world's largest single matcha refining workshop, producing its signature "Five-Excellent Matcha," distinguished by eco-friendliness, strict quality control, refined craftsmanship, rich nutrition, and premium taste. By August 2025, the company’s matcha sales had reached 1,120 tons, including 400 tons for export to more than 40 countries and regions worldwide.

The chefs visit a matcha factory

Photo by Qi Guiteng

With its highland characteristics, compliance with EU standards, and "Five Excellences" quality, Guizhou matcha is emerging as a new calling card for Chinese tea on the international stage.