Zheng’an, Guizhou: Riding the Opening Momentum to Expand Overseas Markets

In recent years, Zheng’an County in Zunyi City, Guizhou Province, has pursued innovative development of its guitar industry, emerging as China’s largest guitar production base. Riding the momentum of opening-up, the county has steadily expanded its presence in overseas markets.

Workers crafting guitars

At the guitar industrial park in the Guizhou Zheng’an Economic Development Zone, craftsmen meticulously polish guitars that are exported overseas via the China–Europe Railway Express and cross-border e-commerce platforms. Wei Linfei, administrative manager of Guizhou Zheng’an Natasha Musical Instrument Manufacturing Co., Ltd., noted that the company’s carbon fiber composite guitars offer clear advantages. Traditional wooden guitars are susceptible to cracking and deformation caused by changes in temperature and humidity, while carbon fiber composite guitars deliver stable performance, making them suitable for outdoor performances and long-distance transportation. With high design flexibility, the material also enables more complex designs and greater possibilities in guitar aesthetics.

Since their market launch in October 2024, the carbon fiber composite guitars have sold more than 10,000 units, mainly to markets including Russia and Japan. Current orders have been scheduled through January 2026.

Internal structure of a guitar

Innovation has become a key driver of Zheng’an’s guitar industry. Natasha has invested heavily in research and development, rolling out multiple innovative products and securing a total of 34 patents. Its guitars are now exported to more than 30 countries and regions worldwide.

Finished guitars

Meanwhile, Zheng’an County has capitalized on the “Zunyi” land-sea intermodal freight service along the Guizhou–Guangdong Corridor. By connecting with international land-sea multimodal transport networks, leveraging the Belt and Road Initiative, and utilizing the China–Europe Railway Express, Zheng’an has exported guitars to over 40 countries and regions, including Russia and Poland, further expanding overseas distribution channels.

Workers transporting guitars

Amid the wave of globalization, Zheng’an-made guitars have gained growing recognition in the international musical instrument market. As of October 2025, the county’s guitar export value exceeded 189 million yuan, representing a year-on-year increase of 23 percent and demonstrating strong international competitiveness. (Authors: Chen Ying, Wang Zhunyin)