"Grassland Village Volleyball" IP of Otog Front Banner Shines in Shanghai, Wins Three Awards at the 9th Jade Monkey Awards

The 2026 IPX World Cultural and Creative Conference was recently held in Shanghai. The "Grassland Village Volleyball" IP from Otog Front Banner, Ordos, Inner Mongolia made a stunning appearance and won three awards at the 9th Jade Monkey Awards: "Grassland Village Volleyball" was awarded Top 10 Most Commercially Valuable Cultural & Tourism IP of the Year; "Otog Front Banner Grassland Village Volleyball Cultural and Creative Salon" won Top 10 Cultural & Tourism Consumption Innovation Award of the Year; "Grassland Village Volleyball – Pony Fun Slide Refrigerator Magnet" received Top 10 Scenic Spot Cultural & Creative Product of the Year. These achievements have been triple-recognized by industry authorities, market data and public praise.

During the event, the Ordos "Grassland Village Volleyball" Investment Promotion Conference was successfully held. Performances by Ulan Muqir artists, presentations of cultural tourism resources and key projects were staged in turn, fully demonstrating the strengths of local red cultural tourism, distinctive agriculture and animal husbandry, and new energy industries.

Through this event in Shanghai, Otog Front Banner's "Grassland Village Volleyball" has demonstrated the achievements of the integration of culture, sports, tourism and commerce, and further enhanced its city brand. Going forward, Otog Front Banner will maintain strong development momentum and inject new vitality into high-quality regional development.