2026 Hunan (Chengbu) Highland Agricultural Expo Opens

The 2026 Hunan (Chengbu) Highland Agricultural Expo opened recently, spanning 30,000 square meters across four themed zones: Products, Gourmet Food, Culture and Tourism Promotion, and Interactive Activities.

Project Signing Ceremony | Photo by Li Yuan

The Products zone highlights the milestones, signature achievements, and key brands of Chengbu’s highland agriculture, while also featuring displays and sales of premium produce—including fruits, vegetables, tea, grains, and edible oils—from across the province and beyond, alongside specialty imports. Meanwhile, the Culture and Tourism Promotion zone spotlights Chengbu’s major tourist attractions, intangible cultural heritage, and achievements in integrating agriculture and tourism, capturing the unique cultural charm of the local Miao community.

Alongside the main expo, a series of concurrent events were held—including multiple producer-buyer matchmaking sessions for highland agricultural products, product sourcing sessions for online influencers, and influencer walkthroughs—all designed to further expand sales channels and enhance brand influence.

Successive editions of the expo reflect the growing strength of Chengbu’s agricultural sector. In recent years, Chengbu has actively developed its signature “Six Aromas” industries—dairy, tea, fruit, vegetables, bamboo, and honey—in line with local conditions. A number of influential agricultural brands are growing rapidly, and the county’s highland resources are playing an important role in boosting local incomes and advancing rural revitalization.