Chishui River Valley Double Ninth Festival · 4th Zunyi Jiang-flavor Baijiu Festival Opens in Maotai Town

On October 16, the Chishui River Valley Double Ninth Festival · 4th Zunyi Jiang-flavor Baijiu Festival, themed "Brewing a Better Life," opened in Maotai Town, Renhuai City, Zunyi City, Guizhou Province. Renowned Chinese experts and scholars in the fields of liquor culture and liquor-tourism integration, representatives of well-known travel agencies, distributors, and suppliers, and heads of industry associations gathered in Maotai Town to savor Jiang-flavor baijiu from the river valley and jointly explore new pathways for the high-quality development of the Jiang-flavor baijiu industry and the deep integration of production, commerce, culture, and tourism.

Ritual of opening the sealed jars to welcome guests

Photo by Luo Miao

This event centered on the main urban area of Zunyi City and the Chishui River Valley, linking liquor enterprises, distilleries, scenic areas, and commercial streets. Focusing on integrating tourism with liquor, culture, sports, and commerce, it carried out a series of integrated online and offline activities and built an integrated marketing network, providing residents and tourists with more innovative liquor-tourism offerings and high-quality experiences.

The event simultaneously launched a Jiang-flavor baijiu market

Photo by Luo Miao

In recent years, to promote the comprehensive upgrading of baijiu consumption experiences, business formats, and models, Zunyi City has advanced the integration of baijiu with cultural tourism, catering, and other sectors, continuously developing new consumption experiences and business models. The baijiu industry has begun to shift from simply selling products to offering diverse, immersive lifestyle experiences.

A variety of interactive games were set up on site

Photo by Luo Miao

Splendid artistic performances

Photo by Luo Miao

At the opening ceremony, a "1+6" liquor-tourism travel guide was released. One main route connects Zunyi's core cultural tourism resources across the entire region, while six distinct themed routes cater to diverse visitor groups, outlining a complete baijiu-themed vacation plan for tourists. The Group Standard for Jiang-flavor Lujiu in the Renhuai Production Area was officially released to the public, supporting the development of the emerging Jiang-flavor lujiu segment through standardization. The Zunyi Municipal Liquor Industry Development Promotion Center introduced small-bottle baijiu products from the Zunyi production area; this range of small-format products aimed at younger consumers has become an important way for Zunyi's Jiang-flavor baijiu industry to reach this market.

Staff preparing specially blended drinks on site

Photo by Luo Miao

At the same time, the Operational Guidelines for the Export of Zunyi Baijiu Base Liquor and the Development Guidelines for "Brewing a Better Life" Pavilions Showcasing Zunyi's Renowned Baijiu-Producing Region were released simultaneously, expanding overseas sales channels and strengthening the region's domestic market presence, thereby creating more opportunities for the development of Zunyi Jiang-flavor baijiu.

Fun interactive games held on site

Photo by Luo Miao