All Sugar Young Master is a micro-series with the theme of aiding and revitalizing agriculture. The story revolves around Ji Mingtang, a successful entrepreneur who, after being rescued from getting lost in the Gobi Desert, leads college students in developing local agricultural specialties and leveraging internet logistics to start a business and achieve prosperity. In the series, Ji Mingtang breaks away from the traditional idol drama's portrayal of the "domineering president" stereotype, presenting a spirit and self-perception that resonate more with the younger Z generation.
The series was filmed in Yongjing, Gansu Province, and through delicate cinematography, it showcases the unique natural scenery and cultural landscapes of the area. It also deeply explores Yongjing's cultural resources, such as featuring the intangible cultural heritage of the Wang family's iron fireworks show, creating a spark between ancient traditions and the romantic love stories of contemporary youth. "Iron Fireworks Show" is a traditional Chinese folk art where molten iron is splashed to form dazzling sparks, offering a strong visual impact and cultural uniqueness.
Through Ji Mingtang's experiences, All Sugar Young Master depicts the spirit of contemporary youth who, in the face of adversity, bravely pursue their dreams and work hard by integrating national rural revitalization policies with their own strengths. The love story in the series is also a highlight, depicting the relationship between Ji Mingtang and Xiang Muyang evolving from initial conflict to eventual mutual understanding and love, illustrating a sweet yet tortuous romantic journey.
Furthermore, the series serves as an effective promotion of Yongjing, Gansu's cultural and tourism resources. By broadcasting the series, viewers can not only enjoy the plot's entertainment but also learn about the natural beauty and cultural characteristics of Northwest China, achieving an organic integration of culture and tourism.
In summary, All Sugar Young Master is not just an entertaining micro-series but also a profound and meaningful work. It conveys positive values through the entrepreneurial stories of young people and contributes to the promotion of local culture and the advancement of rural revitalization.