The formation ceremony for the team of the micro-series DinoRealm

Micro-series, a new narrative form, are attracting global audiences with their unique charm in the context of developing cultural industry. On the afternoon of August 13th, the team assembly ceremony of micro-series DinoRealm was held in Beijing, attracting numerous industry experts, scholars, and creators. Featuring "Micro-Series+Dinosaur," the immersive shooting and exhibition experience space created by CRI Online and the Nature Center is set to launch in September 2024, serving as the filming location for DinoRealm.

Signing ceremony between CRI Online and the Nature Center

Fan Jianping, President of CRI Online, addressed the ceremony, stating that the concise narrative style and dynamic visual expression of micro-series can transcend language and cultural barriers, showcasing the allure of diverse cultures to the world. He emphasized that CRI Online is making a fresh foray into the realm of micro-series with its upcoming PANDA SHORTS channel, currently in preparation. The channel primarily uses English to introduce Chinese micro-series works to overseas audiences. It has established a distribution system across mainstream global social media and video platforms, including Facebook, YouTube, TikTok, WeChat Channels, Bilibili, Douyin, Kuaishou and Weibo, aiming to achieve global communication.

Introduction to DinoRealm

Duan Lei, the Director of CRI Online Loulan Operations Center, gave a detailed explanation of the creative concept and future development of DinoRealm at the ceremony. She explained that DinoRealm is the inaugural installment of the  themed series Time Travel in the Museums, which tells stories of relationships between humans, dinosaurs and nature. By integrating cutting-edge AIGC production methods and leveraging the global appeal of Chinese culture and tourism, it aims to provide a fresh perspective on the Chinese micro-series landscape. The series will be released globally through PANDA SHORTS channel. At the same time, alongside the international promotion of DinoRealm, an e-commerce matrix will be built to promote the overseas outreach of regional public brands with more down-to-earth social media digital marketing strategies.

The debut for the team behind DinoRealm

On the day of the event, the team behind the DinoRealm was unveiled for the first time, including director Zhang Ran, screenwriter Hu Quanxin, lead actor Gao Feng, and other talented creators, who engaged with the audience to share their insights and expectations for the series. Renowned experts from the cultural industry were invited to act as advisors and mentors for DinoRealm. Yang Buting, former Deputy Director of the Film Bureau of State Administration of Radio, Film & Television then, and the former President of China Film Group Corporation, shared his thoughts at the ceremony, noting that the micro-series are an eagerly anticipated new form of cultural expression for audiences in China and worldwide. He hoped that the participants would master the creative and production skills of film and television techniques to create top-class micro-series that can compete on a global scale.

Certificates awarding of advisors and mentors for DinoRealm

The ceremony received support from multiple institutions, such as Beijing Film Academy, Short Video & Film Committee of China Federation of Radio and Television Associations, Short Video and Live Streaming Cultural Committee of Chinese Culture Promotion Society, and Shijingshan Film and Television Artists Association.