‌Empowering the Global Small Appliance Economy’s Leap to "Intelligent Manufacturing"‌

On May 19, State Grid Zhejiang Electric Power launched a targeted "one enterprise, one strategy" service initiative at Ningbo Woji Electric Appliance Co., Ltd., providing critical power supply support during the company’s peak production season. Through comprehensive equipment inspections, energy efficiency diagnostics, and safety guidance, the initiative aimed to optimize power reliability for manufacturing operations.

The staff of Ningbo Woji Electric Appliance Co., Ltd. introduced to the staff of Cixi Power Supply Company in the product exhibition hall.

Established in 2005, Woji Electric has emerged as a benchmark enterprise in Cixi’s personal care appliance sector, specializing in the R&D, production, and global distribution of hair care devices and power tools. With five state-of-the-art factories in Ningbo adhering to German engineering standards, the company ensures product quality through rigorous in-house testing—each item undergoes thousands of trials in its proprietary laboratory. Capitalizing on Cixi’s robust small appliance industry cluster, Woji has solidified its position as a global export leader, supplying over 200 countries and regions, with particularly strong market dominance in the Middle East. In recent years, strategic moves such as securing endorsements from the Argentine national football team and expanding into mainstream e-commerce platforms have further elevated its international brand profile.

Product display of Ningbo Woji Electric Appliance Co., Ltd.

For Woji, precision manufacturing hinges on stable power supply and energy efficiency. "Our production lines are highly sensitive to voltage fluctuations. Even a brief outage could destroy precision molds, resulting in significant losses," explained Feng Yicong, the company’s production director. To address these challenges, State Grid Zhejiang Electric Power designated Woji as a priority client, delivering tailored solutions beyond conventional power supply services. By analyzing six months of energy usage data, the utility recommended shifting production schedules to leverage off-peak electricity pricing and upgrading reactive power compensation systems to minimize line losses. Additionally, technicians conducted thorough inspections of high-energy equipment such as blow molding and injection molding machines, scrutinizing distribution cabinets, wiring connections, and grounding systems to eliminate potential risks.

The staff of Cixi Power Supply Company visited the production line of Ningbo Woji Electric Appliance Co., Ltd.

The staff of Ningbo Woji Electric Appliance Co., Ltd. are packaging products.

"Transitioning from passive power supply to proactive service partnerships, we strive to act as strategic energy advisors for enterprises," stated Yang Kaiwen, a client manager at State Grid Zhejiang Electric Power. Moving forward, the company plans to deepen its collaboration with Cixi’s "Small Appliance Capital" by creating customized energy profiles for major manufacturers. These profiles will inform integrated solutions—including power capacity expansion, demand response optimization, and photovoltaic energy storage systems—to accelerate the region’s transformation into a hub of intelligent manufacturing. By aligning infrastructure innovation with industrial ambition, the initiative underscores a shared vision: empowering traditional manufacturing to embrace smart, sustainable growth on the global stage.