In Qufu, a county-level city in Jining, China, rural tourism continues to gain popularity. At the foot of Shimen Mountain, tourists gather around stoves to brew a cup of tea; at Yile Pastoral Resort, numerous young visitors indulge in the joy of countryside life; along the bank of Chongwen Lake, an endless stream of tourists come for leisure and sightseeing. Qufu's cultural appeal has gone beyond its traditional scenic spots and extended into the vast countryside.

At the Yile Pastoral Resort in Ruanjia Village, Qufu, laughter intertwines with the sound of music. Recently, the 2026 Qufu New Youth Music Festival was held here, transforming the traditional "Six Confucian Arts" (rites, music, archery, charioteering, calligraphy, and mathematics) into a modern version tailored to young people's interests, allowing traditional ritual music to resonate in harmony with modern rock and folk music.

Recently, remarkable results have been achieved in rural tourism transformation of Liyuan Village, Shimenshan Town. Here, century-old ancestral residences have been upgraded into opera stages, alongside newly built coffee workshops, intangible cultural heritage exhibition halls and rural study rooms.

In addition, Chongwen Lake's Fanpu Farm opened in February this year. This site, once a coal mining subsidence zone, has been transformed through ecological restoration into an eco-pastoral complex integrating a cute pet zoo, a traditional stove cooking area, and a shared farm.

In recent years, Qufu has stepped up its efforts to become a world-renowned cultural tourism city. From a single music festival to an entire music town, from a rural coffee workshop to a cluster of cultural villages, Qufu is leading the way in boosting rural tourism through the revitalization of traditional culture.